Mental models

Essays on mental models for founders and operators: strategic ignorance, unlearning, the effort heuristic and lessons only experience teaches.

Essays

  • The Skill of Unlearning — AI doesn't make you better — it amplifies who you already are. The skill that determines which side you land on isn't learning. It's letting go.
  • Strategic Ignorance: The Skill Nobody Teaches You — The most informed people aren't consuming the most — they're ignoring the most, deliberately. Here's how to build the system.
  • Unteachable Lessons: Why Knowing Is Not Enough — Some lessons resist transfer by telling. The smartest humans across 2,500 years all noticed this — none solved it by explaining better.
  • Stop Worshipping Effort — The effort heuristic makes you overvalue suffering and distrust efficiency. Output = Skill × Leverage / Time — and you're maximizing the wrong variable.